| How 
                  Urologists Can Be More Sensitive to Men's Modesty?  Most urology practices in the 
                  United States do not employ male nurses or assistants, even 
                  in larger cities. This is a serious problem because approximately 
                  75% of urology patients are male.
 Often people wrongly assume that men don't care about their 
                  modesty. In many cases, this is simply not true. Societal norms 
                  say men are not supposed to be modest; that this is a sign of 
                  weakness. From childhood males are socialized to “man 
                  up”—make believe it doesn’t bother them—when 
                  faced with an embarrassing medical exam or procedure; to acknowledge 
                  embarrassment only serves to amplify it.
 
 Many urologists may not realize that countless male patients 
                  forego medical care or stop coming to appointments because male 
                  nurses or assistants aren’t available and these patients 
                  feel they cannot speak up for fear of being labeled weak or 
                  crazy.
 
 All-male staffed urology clinics in the United States are nearly 
                  non-existent. Nowadays, women have the option of going to an 
                  all-female ob/gyn practice; men should also have this option. 
                  Every major city in the United States should have at least one 
                  all-male staffed urology clinic specifically for men. These 
                  male-specific clinics could be very lucrative because male patients 
                  who avoided or delayed medical care would consider traveling 
                  to them.
 
 We encourage all urologists to work on being more sensitive 
                  to male patients. Below are some tips to use as a guide.
 Tips for Urologists:  1) Hire at least 
                  one male nurse and a male assistant for the urologic clinic. 
                  Recruit male nurses, ultrasound technicians, and assistants 
                  at the local community college if necessary. 2) If no male nurses or assistants 
                  are available do as many procedures such as vasectomy as possible 
                  without assistance.  3) Encourage office staff to 
                  respect male patients’ privacy. Educate female staff about 
                  patient sensitivity and health issues. For instance: a male 
                  patient may not want to talk to the female receptionist about 
                  his health issue.  4) Always give a male patient 
                  the option of having his wife present for procedures. 
 5) Consider putting a ‘Do Not Disturb’ 
                  sign on the exam door so other medical personnel do not randomly 
                  enter during intimate exams.
 
 6) Consider starting a private all-male staffed 
                  urology clinic geared to special interest in male patients, 
                  especially getting them to see a doctor more often. Perhaps 
                  add a male gastroenterologist to the practice. Advertise the 
                  clinic as being all-male staffed and sensitive to men’s 
                  modesty.
 
 7) Many men care about their modesty during 
                  surgical procedures, especially if they are under general anesthesia. 
                  For these modest patients who require surgery at a hospital 
                  or an outpatient surgery center commit to helping them get an 
                  all-male surgical team. Be open to using local or regional anesthesia 
                  whenever possible which allows the patient to be awake and alert 
                  during a procedure. It would give that modest patient peace 
                  of mind.
 
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